Increasing Traffic to Your Company’s Blog

March 8th, 2016

As a business owner, having a solid web presence is important. Not only will it help you to obtain new business, but it will establish that you are a resource and thought leader in your field, which will help establish trust. One of the easiest ways in which to do this is by having and running a successful company blog. Here’s how you can increase traffic to your company blog:

Use SEO Keywords.

SEO keywords are one of the easiest ways to get your blog content to start rising on the Internet. If you don’t know what that means, SEO stands for search engine optimized. This basically means that articles should be written with the intent of having them rank in the search engine. You can easily do this if you look up the applicable SEO keywords in the area for which you want to rank, and cater your article around that.

Use Backlinks.

Backlinks are another great way to get your blog content all over the Internet. Search engines are very generous with web pages that link out to other web pages because their algorithm views them as more of a resource. Take the time to link to 2-3 valuable resources for each article or blog post, and you’ll soon see the results in your blog traffic.

Post on Social Media with Hashtags. 

Hashtags are one of the best ways to get your content seen and trending in a specific category. Any time you write a blog post, it should be posted on the main social media channels (Facebook, Twitter, and Instagram) with applicable hashtags so you can reach a specific audience.

Once you have implemented the above strategies, you will see a noticeable difference in the traffic to your company’s blog. If you are in need of hiring someone who can effectively manage your blog and handle the content posting, contact Olympic Staffing. We will help you find a candidate who possesses both the skill and expertise that you need to take your company blog to the next level.


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