Why Your Company Needs a Social Media Presence

January 24th, 2017

If your company does not yet have a social media presence, your lack may cost you more than you realize Here’s why.

Give Last Minute Updates.

Social media is a great way to give last minute updates. For example, if your company is having a flash sale or needs to announce a change regarding closing or opening hours etc., social media is a great way to do so. You can always issue a press release, send an e-mail, or make a phone call, but social media is the quickest and most easily accessible way to reach a large audience at once.

Connect with Your Community.

It’s important to connect with your community, whether that’s in a physical location sense or a digital sense. By having a social media presence, you can post content that is relevant to the exact audience you’re trying to reach. Not only is this good for brand awareness; it’s also great for sales and forging relationships.

Be Responsive and Reachable.

Social media is the easiest way to get a hold of someone nowadays. If someone has a complaint or feedback, they’re likely to head to Twitter in hopes of eliciting a quick response. By having a social media presence, you’ll appear more “reachable” to your customers, which means that they’re likely to head to you instead of your competitors.

If you want to get started with a social media presence but don’t know how, contact Olympic Staffing. We can help find and source an experienced social media consultant to come in and help you build your presence.