5 Ways You Can Brand Your Company Online

October 24th, 2017

Branding your company is extremely important because it tells people who you are and what your goals are. Not only can you brand your company by word-of-mouth, but you can also brand yourself digitally. Here are some “How to” tips to get you started.

Facebook.

Facebook is one of the most preeminent ways to brand yourself. Most businesses use it, both as a way of letting people know who they are and what’s happening. Facebook is also a great platform on which to create events, let people review your business, and to network with other businesses.

Instagram.

Instagram is a great way to present a “behind-the-scenes” brand your company. Take some time to post photos that show what your employees do while they’re not at work and to showcase the different hobbies and interests they have. This is a great way to “humanize” your business.

Twitter.

Twitter is a great way to brand your company as being extremely communicative and quick to respond. A lot of customers will take to Twitter to give complaints or bring up other issues. If you respond quickly with a solution, your company will be known as a caring and responsive.

Website.

Your website is a great place to brand your company as being professional. It’s surprising how many professional businesses don’t have websites, but that’s usually the first place a potential prospect or client will look to make sure that you’re well-qualified to be conducting business in your field.

YouTube.

YouTube is a great place to showcase that you’re savvy with technology and are current with the times. Many companies use YouTube as a place to begin branding their companies as being helpful. You could try releasing a series of tutorial videos, or even doing some Q&A videos.

If you’re looking for a new employee – perhaps one who is social media-savvy, contact Olympic Staffing. We make an art of matching top quality employees with our clients. We find employees who not only are skilled but also fit your culture.

Preparing Now for the Holiday Rush

September 5th, 2017

Yes, it’s already September and less than 90 days until Black Friday and then the holidays. If you want to avoid production delays and extra holiday stress, it’s a good idea to prepare now for staff shortages.

Make a Plan – Create a Calendar

  • How many days – if any – do you close for Thanksgiving and Christmas?
  • Do you experience an increase in orders over the holidays?
  • Christmas Eve and New Year’s Eve both fall on Sunday this year. How does that affect your company-wide time off days?
  • Will you set a limit on how many employees can take vacation days between Thanksgiving and the end of the year?

Making your decisions now helps you make the best decisions for your company.

What about Inventory

Do you have sufficient supplies for additional orders? It is never a good idea to wait until the last minute. Be proactive and stock up now – before the holiday shipping delays cause problems.

Consider Temp Staffing

Bringing in extra staff now and training them will make a significant difference, saving you time, money, and stress. When extra orders, holiday vacations, etc. hit, you won’t have to worry about excessive overtime costs or loss of production – your temp support will be firmly in place.

Planning now for the last six weeks of the year will help your company avoid hitting the panic button. Call Olympic Staffing. Our temporary staffing provides you with extra staff when you need it – without increasing your permanent headcount.

Staying Motivated When Co-Workers Vacation

August 29th, 2017

If most of your colleagues are out of the office for vacation, it can be hard to stay motivated. Even though it’s easy to dream about your next time off, you actually can use this time to be productive. Here’s how to stay motivated when your coworkers are vacationing.

Use The Time to Get Ahead.

Even though it can be a bummer when your co-workers are out of town, you can use the time to get ahead, so you’re prepared when it’s your turn to vacation.  It’s also a great time to get organized; to catch up on that continual to-do list that waits on the back burner.

Plan Your Vacation.

Planning Your future vacation –  after work hours, of course, is a great motivator. Use the promise of a future break to get down and get busy. Knowing that you have been productive – delivering 100% on the job every day, not only increases your personal satisfaction, but it also enhances your enjoyment when you do take off.

Showcase Your Leadership Abilities.

You could always use your coworkers being on vacation as a way to showcase your leadership abilities. Step up and fill in the gap. Make an effort to be more available and take more initiative during this time – it won’t go unnoticed. Management may consider your leadership skills – even when your colleagues are back from their vacation.

Vacation not an option due to heavy workload? Maybe it’s time to consider a new position. Olympic Staffing is here to help you in your career. Contact us today.  We can help you connect with a job that fits your lifestyle and values, as well as your skills and experience.


 

Reducing Employee Burnout

August 15th, 2017

Burnout saps efficiency, damages your workplace culture, and leads to expensive and time-consuming employee turnover. According to studies quoted by The National Institute for Occupational Safety and Health (NIOSH) “between 26-41% of employees feel their job is stressful or extremely stressful or that they are often or very often burned out by work.

Learning to recognize the signs of burnout and managing the problem can lower employee turnover and increase workplace productivity. Here are some major signs your workplace is adding to employee stress and strategies for making improvements:

Work-Life Balance is Off.

Everyone needs to maintain a balance between work and life to stay on an even keel. When your employees don’t have enough time away from work this balance can suffer.

Habits like working too many hours a day or too many days a week without taking time off can wear your employees down over time. Sometimes time off isn’t time off, employees who take work home or are expected to be available for phone calls and e-mails at all hours can get stressed as well.

Monitor the hours per week and days per week your employees are working. Make sure they are getting time off even if you have to encourage them. Limit after-hours communication, and if you have to have people on call after normal work hours make sure you are sharing the load and giving everyone free nights where they aren’t expected to pick up a phone.

Employees Need the Right Tool for The Job.

How often do you replace your workplace tools and equipment? Are your employees being asked to use clunky old electronics that run slow, are inefficient, or worse have started developing habitual screen freeze?

According to Amy Blackburn, “not only does the equipment’s performance reflect poorly on the employee’s production, but the failure of management to recognize the need to upgrade can also create an air of helplessness. Frustration with equipment can be one of the first symptoms of burnout, and solving this problem can alleviate work-related stressors tremendously.”

Making sure your employees’ equipment is up to date and effectively working solves two problems. It eliminates the stress from dealing with faulty equipment, and showing you are paying attention lets your staff know you are invested in them.

Don’t Ask Too Much – Or Too Little

When employees feel overwhelmed by a never ending mountain of work they start to suffer from burnout. Make sure you communicate about workload often. If your employees are complaining about never ending tasks, or saying they are afraid to take a day off because they know the pile of jobs waiting for them will be impossible to deal with they need help.

Likewise, an employee can be bored at work by performing tasks that are too easy for their skill level. An engineer who is catching customer service calls is going to be interested in new opportunities elsewhere.

An employee who is devoting all their time to low-level tasks can start feeling underappreciated and out of the loop. Making sure everyone is involved, and the workload is shared evenly can lower stress. Assign your employees tasks that will push their existing skill-set. Rotate tedious work so everyone can try something new.

If you’ve your current workplace is too stressful, and you need to make a change, contact Olympic Staffing. We can help you find employees with the current skills, abilities, and education level to take on the mountain of work you have built up.

How to Make Your Business People-Centric

August 8th, 2017

Building a culture within your company that focuses on people as much as it focuses on the bottom line can be a potent tool for improving results. Happier people are more impactful, here are some strategies to make sure you are enhancing your human element:

Give People the Things They Need to Feel Happy

Daniel H. Pink says people are looking for three things from work:  “1. Autonomy – the desire to direct our own lives. 2. Mastery — the urge to get better and better at something that matters. 3. Purpose — the yearning to do what we do in the service of something larger than ourselves.”

Empower your employees to control their productivity by focusing on results, not micromanaging the process. Offer continuous education and training, so your employees have skills that allow them to produce for you and advance themselves. And don’t forget to reinforce company culture constantly, so employees feel like they are part of an ongoing story, not just a daily grind.

Hold Employees Accountable-and Respond with Rewards  

Pete McGarahan of First American Title talks about making accountability part of a people-centric workplace culture: “They fostered a work environment that motivated everyone to do their best, and made it clear that they all worked as a team through consistent feedback and communication. Their successful, people-centric work environment became self-fulfilling with numbers to reinforce good behavior.”

By holding people accountable for their performance and encouraging their successful performance, you tie their job satisfaction to their ability to deliver for your customers.

Celebrate Success

According to Mary Devine, “people are driven emotionally and seek validation and appreciation more than anything else. Rewards and recognition are not just about giving big bonuses and arranging weekly Friday afternoon drinks, which only drives temporary satisfaction. It’s about celebrating your employees as individuals and rewarding them in ways that make them feel valued.”

Finding ways to constantly build value in people as individuals, builds value in your company and customers by making them feel like every interaction is as important as they are.

If you are looking to move your career to a company that maintains a people-centric culture, contact Olympic Staffing. We have the contacts and experience to place you in a company that shares the same values you have.

How to Attract Millennial Employees

August 1st, 2017

There is an entire cottage industry built around detailing the frustrations some managers have had trying to integrate millennial employees into the workforce. Here’s a wakeup call: By 2020 Millennials are expected to be fully half the workforce. Attracting millennials isn’t an option when filling job openings, it’s a necessity. Here are some basic strategies for sourcing new talent within this demographic group:

Flexibility and compensation Matter

According to Nancy Altobello, the best way to attract and keep the best and brightest is to pay them well. Millennials want choices about how to deliver a job well done. With the understanding that deadlines and client needs must always be met, they want options about where and when they work–and they want their managers clearly on board. People are looking for approval around flexibility.”

Offer Them a Path Forward

Millennials have a reputation for jumping ship. Usually, they do this to advance their career. This is why one of the most potent tools for recruiting and retaining millennials is to offer them a career map that shows them a clear path forward, including development like training and mentorship and clear opportunities for advancement.

Communication is King

Millennials grew up in the social media culture where everything is out there all the time. They require a lot of information, transparency, and opportunities for conversational give and take to feel comfortable. Give this to them.

Don’t just request an interview, send them an information packet with plenty of links to follow up on and include points of communication to ask questions or make comments. Then schedule a follow-up face to face meeting to discuss the job opening.

Use Other Millennials to Recruit Them

Tracking the ways Millennials communicate, learn, and interact is like tracking pop culture – the further away from high school and college the harder it is to keep up.

You need to use employees who are swimming in the same social media waters as them to find out if you are on the right site, using the right hashtags, meeting the right people.

If you are looking for ways to recruit millennial employees, contact Olympic Staffing. We excel in meeting candidates within that group and helping companies put together the kinds of offers that motivate them for the long term.

Providing Employees with Regular Feedback

July 25th, 2017

A lot of companies treat feedback as a yearly ritual. An annual employee review or salary review is formal, nerve wracking, and can become very tense when negatives are covered. Making feedback a regular part of the work environment can defuse the stress that often comes with criticisms and open new opportunities for you to grow as a business. Here’s why you should provide employees regular feedback.

Timing Matters.

Harvey Deutschendorf of Fast Company thinks “the time to give feedback is as soon as possible after a situation or event has occurred.” This is important with negative feedback but also important with positive feedback. You shouldn’t wait to motivate employees or help them improve. Fast feedback is also more effective than the annual sit-down. People learn best when events are fresh in their mind and can apply lessons better.

Feedback Sessions Help You Understand Your Business.

Employees may want to defend themselves or present differing views on situations than your own. This is a positive. Being a good listener helps team cohesion and gives you a chance to learn and grow as a company.

Feedback Is a Form of Training.

Thinking of feedback as a form of criticism is limiting. You should look at feedback sessions as training sessions. Treat them as an opportunity to exchange ideas, train new concepts, and motivate staff. Using feedback sessions to improve performance and leaving each session on a positive with set goals for improvement can create real impacts in your ability to deliver, sell and produce as a business. Cynthia M. Phoel of the Harvard Business Review says you should “approach the feedback session with the goal of getting a complete and accurate picture of the situation.” This will help you be more responsive and fair to your employees.

If you need to hire more employees who will help contribute to your workplace’s internal ability to learn and grow from feedback, contact Olympic Staffing. We are trained to look for potential recruits who have positive outlooks and know the value of constructive workplace dialogue.

Small Companies – Should I Accept their Offer?

July 18th, 2017

When you’re involved in a job search one of the most difficult choices you may have to make is whether to accept an offer from a small company. Big companies have name recognition, entrenched sources of income and heavy management structures that can lead to promotions down the line. Evaluating the pros and cons of a small company is a little more difficult.

Small Companies May Result in Bigger Roles

Big companies can afford to specialize employees, but small companies often take an “all hands on deck” approach to work. This means employees can gain more new experiences in a smaller company. The lack of specialization can be a problem for some employees though. Being pigeonholed as a jack of all trades, master of none in career tracks that value highly specialized skill sets is a real disadvantage that may need to be balanced with learning or certification opportunities to keep employees current.

Smaller Teams.

Smaller companies mean smaller teams are handling projects. This can be a great benefit because you develop a real comfort level with the people around you. As Kate Thora of UpHours notes, “You will see the direct results of your efforts on the company, which gives greater job satisfaction.” Of course, smaller teams can magnify friction between employees when it does occur, and smaller management means the company needs to grow to open up promote from within opportunities.

Innovation.

Small Companies are better at innovating than large ones. Ideas travel through them faster and as Brian Hill mentions, small companies, “can make quick decisions rather than having to maneuver through layers of bureaucracy to proceed with an idea.” On the other hand, big ideas can have big price tags, something larger business can more easily take on without finding expensive investors who will want equity in return.

Whether you choose the small company or the big, contact Olympic Staffing. We specialize in connecting candidates with companies every day.

How to Foster Creativity in Your Job

July 11th, 2017

Some people think creativity requires special skills, training, or talent to come out. Nothing could be further from the truth. Most people are problem solvers with individual thinking. Coming up with creative solutions in the workplace is simply building a process that allows creativity to flourish. Here’s how to foster creativity in your job:

If You Need New Ideas, Ask for Them.

The best way to get people to do something is to ask them. Simple as that. If you want new ideas, put up a whiteboard and tell people to write their ideas on it. Or highlight specific problems and ask people to suggest new solutions within a set time. Meet Advisers founder Adam Fridman notes “in a brainstorming session it often pays to put certain limits in place to help foster innovation, as constraints can actually help people to think more laterally.”

Reward Creativity.

It isn’t enough to ask employees for ideas; they have to see some benefit from the effort. Rewards can be tangible, like a bonus or gift, or recognition of their efforts. The best reward for creativity is often implementing an employee’s ideas and recognizing them for their contribution. This kind of positive affirmation can only encourage others to feel their suggestions will be equally valued.

Diversify Your Office.

Teams of like-minded people will often have a narrow approach to problem-solving because their thought processes are too similar. New perspectives will often foster new ideas by giving you more ways to look at the issue. According to Allison Quirk of State Street Corporation“there’s also a term for this — the Medici Effect, which posits that a diverse team has a better chance of generating groundbreaking ideas thanks to the varying ways it approaches a problem.”

If you need to hire more employees who will help contribute to your companies creative environment, contact Olympic Staffing. We are trained to look for problem solvers who have track records of producing and implementing creative solutions.

How to Market Yourself as an Employee

July 3rd, 2017

When you are looking for new opportunities, you need to make sure employers know the right things about you. Marketing yourself can be the difference between getting the right job and just another paycheck. Using a little strategy can get the right info in front of the right companies with your name attached. Here’s how you can market yourself as an employee.

Build Your Network.

Most of us have a personal network on social media. Don’t neglect your professional presence. Make sure you have a full profile on sites like LinkedIn, Twitter and Facebook. Having a professional looking profile isn’t enough by itself. You have to be active, reach out to people, and engage in conversation. Diane Gottsman recommends you “start by sharing recent company articles and other compelling content.” This is a great way to jumpstart your presence and connect yourself with the issues that generate interest.

Remember networking has to be targeted and relevant to you. You also need to make sure you are relevant to the people you are reaching. Highlight the strengths you have that are in high demand and can discuss issues intelligently with potential employers or colleagues.

Control Your Online Presence.

If a company is interested, they may check your LinkedIn account for professional background and associations. Make sure you are posting info about your education, skills, and past projects online. Offer to write a guest post for a blog covering your field. Tune into groups and forums where your colleagues discuss issues. Come up with an e-mail signature that sells your skills and use it for e-mail or when you answer forum or blog questions. You need to be search-savvy. Online search is all about keywords, make sure your name is returning with info relevant to the kinds of keywords prospective employers are seeking. Specific education and job skills, companies in the field, even specific projects you have worked on if they are well known.

Bring in Help.

Don’t be afraid to ask others to market you. Call people you have worked with before and ask them if they have leads. Ask them to name drop you. When you get leads, follow up. Research the person and company online first and call. Tell them your friend thought they might be able to give you some advice and listen to their ideas. Ask them if they know anyone else you should be talking to, so you have more opportunities to network.

If you are interested in marketing yourself as an employee, contact Olympic Staffing. We can help you get your name in front of the right people in companies that are hiring now. We will help you market your skills to employers and enable them to see you as the next opportunity for their firm