How to Improve Your Company’s Brand

September 6th, 2016

Having a good company image is crucial if you want to attract new business, hire the best candidates, and be held in high regards in your community. There are specific ways you can improve your company’s brand, depending on where you presently stand. Consider these tips.

Be in the Public Eye.

One of the easiest and best ways to improve your company’s brand is to be in the public eye. If people can see you and what your company is doing, they will be that much more likely to trust you and remember your name when they are in need of your services.

Have a Designated Spokesperson.

It’s important to have a designated spokesperson who can act as the face of your company in case there are any concerns, suggestions, or crises. People respond well to other people taking in their concerns as opposed to a blanket statement or solution from the company. When people contact “customer service,” be sure this spokesperson, or another qualified individual answers – rather than a recording. If you invest the time in hiring this spokesperson, you will find that your community perception will be enhanced.

Be Involved in the Community.

A quick way to improve your company’s brand is to be involved in the community in which your business is physically located. This shows your customers that you care about other people and communities beyond your scope and that you have a vested interest in the well-being of others. Some ways you can be involved in your community include hosting a blood drive, buying Girl Scout cookies, or participating in a community garage sale.

Bring your brand to Olympic Staffing. We will assist you in finding employees who hold up your brand. We can use our expertise and your positive company brand as a way to attract the top talent you are seeking. Contact us today.

 

The Benefits of Employee Teams

August 30th, 2016

While some jobs are best completed by individuals, utilize employee teams whenever possible. Some of the benefits associated with having your employees work in groups instead of by themselves include:

Building Cooperation

By organizing your employees into teams, you’re putting them into a controlled environment that will teach them how to cooperate constructively with their colleagues. Because they will be working together, they will be forced to compromise or negotiate depending on their desired outcome. All of the skills learned during this process can also be applied back to the work environment.

Produce Better Results.

Brainstorming and creative ideation can often be much more effective when the people can bounce ideas off each other. By putting your employees in groups, you’re enabling them to work with the creativity of other people, which can often lead to their personal development and creativity. Also, if you pool your brightest and most creative of talent together, the possibilities of what they could conceptualize are virtually endless.

Create a Positive Environment

Humans are social creatures by nature. We thrive with on human contact. By allowing your employees to work in groups, you are letting them tap into the natural proclivity of humans to bond and forge friendships. If your employees are happier, you will find your workplace improving on the daily – what employer doesn’t want that?

If you are looking to hire more employees who would be a good fit for your company, contact Olympic Staffing. We have extensive experience with finding and hiring candidates who will blend well with or company’s culture and skill requirements.