The New Résumé . . . the Static One Is Dead

June 4th, 2013

We’ve discussed the traditional résumé and the social résumé in our previous posts, but many job candidates merge both to offer potential employers a well-rounded picture of what they can bring the table.

Blending the traditional résumé with the social résumé

The most familiar way to blend your traditional résumé with your social résumé is with talent communities such as LinkedIn. But don’t limit yourself to LinkedIn. Check other communities and their unique features.

VisualCV-This site not only provides a résumé platform, but has many multimedia features to make you stand out.

Xing-A global type of LinkedIn.

Razume-This community provides the tools to build your résumé and then the Razume community experts will review it for you

Ziggs-“Your one-stop source for building your online brand, marketing yourself on the web and simplifying communications with people.”

What’s today and what’s yesterday

The tradition of sending out a flat generic multi-page résumé that reflects the résumé company who created it and not you is out the door.

If you’re writing a traditional résumé, eliminate unnecessary information such as goals, personal interests and the old ‘references available on request.’ Instead of telling a potential employer that information: show them where your career is headed with your website or blog, show them your interests with your social media links and show them your references with your online business connections and clout. Like you, your résumé should be vital and vibrant, showcasing you as a three- dimensional person.

No matter which format your résumé takes, remember to keep your focus on the company or industry you’re pitching.  Your résumé should show that you understand the language and the challenges of the company or industry. It’s important that your achievements reflect what you can offer as a potential employee.

The static résumé is…dead

Chances are you’re going to have very few opportunities to mail a paper résumé. Like a paper résumé, the static résumé is history.

Since most companies now request electronic résumés, there’s no reason why you shouldn’t have an active social résumé link. Utilize hyperlinks to your webpage and/or blog, and include links to your professional profiles at business communities. Answer questions potential employers have before they even ask them with a dynamic social résumé that demonstrates your initiative.

Social résumés are an important part of job search success, and we at Olympic are committed to your success. We match the best candidate with the best companies, and we get it right the first time. Contact us and let’s chat about how we can partner to make that happen.

Introducing the Social Résumé

May 28th, 2013

What is a social résumé?

By definition, a résumé is a short summary of you, the job candidate. Social refers to social media. If you have an online presence at all, then like it or not, you already have a social résumé. Social résumés are simply utilizing online formats to present who you are and your qualifications.

Is a social résumé appropriate for you?

If your target job requires a résumé, then yes, a social résumé is a powerful way to showcase your talent. If you need to submit a traditional résumé, be sure to link to your social résumé. That’s a great way to direct potential employers to your online presence.

Forbes magazine says in regard to social résumés, that “we’re moving from a ‘knowledge economy’ to a ‘social economy’.” (January 1, 2013, Forbes). It’s true these days that who you know may be as important as, or more important, than what you know. So why make potential employers search for you? Instead, be intentional about your online presence.

Types of social résumés

Websites and blogs are the most traditional format to host a social media résumé. In fact if you are in any type of visual arts, a portfolio website is a must.

Keep the site clean and easy to navigate, and make it easy to contact you. Let your site reflect you what you have to offer a potential employer.  Adding your photo to the site? Utilize a professional head shot. If you are photogenic, consider adding a vlog (video blog post) to your social résumé.  Multimedia is another option to individualize your social résumé, but use caution as ‘flash’ doesn’t translate to all digital products.

Remember to provide links to your social network sites such as Facebook and Twitter. Maximize sharing your social résumé with tools such as ShareThis which will share all your social media platforms for you.

Check out these sites which can host your social media résumé. Some also offer unique tools and not only host your résumé but help you build your résumé.

More and more employers are using the internet to screen employees. So why not be prepared with a standout internet presence and a social résumé that gets you the interview and the job?

Your goal is to match your skills with the right company. At Olympic Staffing Services that’s our goal too. Contact us and let’s chat about how we can partner to make that happen.

 

How Social Media Can Help You Land a Job

May 21st, 2013

Social media is all about communication. That is, communicating why a potential employer should hire you.

Your online presence

Next to your resume, your online presence is an important tool in your job search toolbox. The difference between you and another candidate may simply be your online presence. Internet screening is a routine part of most employers’ prospective employee interviews, so use that to your advantage. “37% of employers use social networks to screen potential job candidates.” (April 16, 2013, Forbes) And according to a Bullhorn survey, “98 percent of recruiters used Social Media to find candidates in 2012 (February 5, 2013, CBS Money Watch)

Carefully evaluate what your online presence says about you, and then do your best to enhance your profile. Remember that in this age of social media, an empty online presence can be as detrimental as a negative one.

Make the most of business social media sites

Business social media sites serve three basic purposes:

  • Online networking with companies and professionals
  • Keeping those same companies connected to you
  • Monitoring for industry insights and news

These are all valuable services, and for the purposes of your job search your goal is to enhance your digital presence. That means it’s time to step up your business social media game. Join niche online business communities that are focused on your career interests.  But don’t just join sites. Engage. Participate on blogs of those companies you are interested in with thoughtful and insightful comments. Subscribe, visit regularly and link back. U.S, New & World Report, Money recommends you stay active with “what’s filling the social media stream” of the companies you follow. (April 30, 2013 U.S. News & World Report Money)

Do Twitter and Facebook matter?

Abolutely. Connect by following your target employers on Facebook, and Twitter. Interact with relevant comments and Tweets about your industry. Following can mean gaining valuable information on what’s going on inside your target companies, often before a press release.  In order to make Facebook and Twitter useful you must engage daily. No drive-by posting. ‘Like,’ and ‘retweet,’ comment and share. Keep your profiles up-to-date and professional and engage daily.

Social media can be an important part of job search success, and we at Olympic are committed to your success.

Olympic’s pledge:  We match the best candidate with the best companies, and we get it right the first time. Contact us and let’s chat about how we can partner to make that happen.

Can LinkedIn’s “Apply” button help you find better candidates?

February 24th, 2012

LinkedIn launched its “Apply with LinkedIn” button in July 2011, stating that their goal was to “help every professional put their best foot forward, anywhere across the web, when they take that leap to apply for a new position, a dream job.”

They said they wanted to make it easy for people to submit their profiles for any job application on the web with one simple click.

And in February 2012, LinkedIn added a mobile component. Instead of losing candidates who had seen a job posting via their smartphone but had no easy way to apply until they got to a computer, the LinkedIn Apply button lets mobile candidates apply with one click – or one touch

The Downside?

Using a LinkedIn profile to apply for a job is not as flexible as using a resume.

Jobseekers have long been told they should tailor their resume to the job description. But they can’t tailor their LinkedIn profile—and the job search process is not conducive to a one-profile-fits-all solution. So recruiters may find themselves screening too many profiles that have them scratching their heads, wondering why this person applied for a certain job. Their LinkedIn profile may not make it entirely clear whether they’re an appropriate candidate.

Also, the Apply with LinkedIn button puts the emphasis on getting an application in quickly—as opposed to LinkedIn’s founding philosophy that making good contacts and cultivating relationships requires effort and patience.

Finally, it may be making applying for a job TOO easy—in that it will help job seekers who apply for every job, apply for yours that much more quickly, without having to think about it. Employers are finding themselves sorting through more and more irrelevant applications.

It’s a Start

LinkedIn will most likely adapt as their “Apply” button picks up steam. Maybe LinkedIn will allow members to maintain multiple profiles, each tailored to a specific purpose.

Maybe they’ll add more questions that will require job seekers to put a little more thought into whether they should be applying for this job.

Let’s face it: working your network and getting referrals is still the best way to find good employees. But LinkedIn’s button makes the process a lot less painful for job seekers, which may mean that the great candidate you don’t know will push the button to connect with you.

For more information on attracting, finding and hiring the best candidates for your open reqs, why not contact Olympic Staffing?