Why Your Company Should Be on Social Media

June 6th, 2017

Social media isn’t just about “being social.” Yes, it connects you with clients and customers, but it also helps your business growth and success.

Improved Traffic.

Social media activity converts to traffic. It helps draw people into your website and makes them more likely to call, visit or e-mail you when they need the goods and services you provide.

Stay Relevant.

People share and discuss news through social media. Social media sites are the national water cooler where everyone hangs out and chats. Whether it’s news about people in your field, new developments or happenings with your competitors, social media experts always know first.

Manage Your Brand.

If people are talking about you on social media, you need to know about it. If it’s positive, you can be polite and show gratitude. If it’s negative, you can fix the problem promptly before it gets out of hand.

Be in the Conversation.

Savvy social media users know how to track conversations that are relevant to their business and respond to them. By subtly adding your brand name to the conversation you remind people who they need to go to when it’s time to make a purchase.

Get Customer Feedback.

People are very chatty on social media. You can spend thousands on surveys and market research only to miss a key insight because you didn’t ask the right questions. Researching social media sites is a great way to find out what your customers think.

Does your company need help with social media? Olympic Staffing can connect you with a social media manager, as well as filling any other openings. Contact us today – and keep your business running smoothly.

 

Five Simple Ways to Make the Most of Your LinkedIn Profile

October 22nd, 2013

Consider these four steps to make sure your LinkedIn profile represents you well during your job search and beyond.

1. Make sure your profile is complete and accurate.
This may sound like simple advice, but LinkedIn has so many ways to showcase your background that most people only take advantage of a few. Here is a checklist of things that any profile should include:

  • Professional photo
  • Summary of qualifications
  • Complete job history including dates and brief job descriptions (2-3 sentences each)
  • Education summary
  • Groups (see below)
  • Recommendations (see below)
  • Skills and expertise

Assume that your LinkedIn profile is taking the place of your resume. Research has shown that people are more honest on LinkedIn than on resumes (because the internet is so public), and therefore more and more employers are starting online. The benefit to job seekers is that showcasing your expertise is no longer an 8.5×11 affair. You have the space. Use it.

2. Add connections.
LinkedIn excels at connecting people. Say you hear about a job opening at your dream company. A quick LinkedIn search will tell you if you know anyone who knows anyone who could put in a good word for you. You will have the most luck in this if your network includes over 500 people.

To build your network, click to view your connections, and then select the name of someone you know well. Then scroll through their connections for familiar faces. When you spot one, hover your mouse over their name until a button pops up to “connect.”

You can continue to build your network with every person you meet. It should be standard practice, after every meeting, dinner, seminar, or conference to immediately look up new acquaintances on LinkedIn and send them an invitation to connect. Keep in mind, when you send the invitation, LinkedIn will provide you with a standard form letter – it is well worth it to take a moment to personalize that note, reminding your new friend when and how you met.

3. Join groups.
Groups are a great way to keep your finger on the pulse of your industry. What are people talking about? Who changed companies? How do new regulations affect you? To find the right groups for you, simply set the search bar at the top of the page to “groups” and type in a key word or phrase such as “engineering,” “media relations,” or “hospitality jobs.”

Some people shy away from groups because they can generate a large number of emails, but you can easily manage your email settings under the “communications” tab of your account settings. Click on “set the frequency of emails” and chose the option that works best for you. Receiving a weekly digest is a great way to keep informed without getting overwhelmed.

4. Get recommendations.
Recommendations on your LinkedIn profile have come to take the place of reference letters. With a few simple clicks you can ask a connection of yours to sing your praises for all the world to see.

You should ask for recommendations upon leaving a job, and after completing a project within your company. Scroll down to recommendations and click the little pencil icon to edit. Then click on “Ask for recommendations.” From there you can send a message to any contacts you choose, asking for a few words on your behalf.

Of course, it is always good form to personally call or email current or former bosses and coworkers ahead of time to ask if they would be willing to give you an endorsement. Another hint: offer to write the recommendation for them, so that they can just cut and paste it into LinkedIn. People are busy, and the easier you make this on them, the more recommendations you will receive.

5. Post updates.
LinkedIn is not Facebook. LinkedIn is meant to act as a professional resource, and so many people wonder why they need to post updates at all. The truth is that the occasional post serves to show that you are active in the LinkedIn community, which in turn signifies that your profile is up to date.

Updating once a week is sufficient, and posts should be kept within the realm of the professional. Cute cats and baby pictures are well and good on Facebook, but here it’s better to announce a new certification, share information about a new online resource, or congratulate a friend on a new gig. Keep it short and simple.

Used effectively, LinkedIn can be a tremendous resource to both job seekers and those who are happy in their current position. It only takes a short time to complete your profile. In the long run, you will be happy you made the effort.

How to Network Yourself into Your Next Job

July 30th, 2013

We’ve mentioned before that who you know is as important—or more important—than what you know.

U.S. News & World Report, Money, suggests that 80% of available jobs are hidden. What are hidden jobs? They’re job opportunities that are not advertised. So how do you find those hidden jobs?

Networking. It is an opportunity to connect with who you know and who they know.

Online opportunities

The majority of networking is now done online. (See our recent post on the importance of social media.)

Stay active on your social media sites:

  • Maintain an up-to-date online profile.
  • Schedule time to engage. For example: recommend others on LinkedIn, ‘like’ and comment on Facebook, and retweet on Twitter.

Networking online isn’t just about how many followers, circles, friends or contacts you have. It’s about cultivating relationships. While online professional communities provide excellent bridges to contacts, it’s very important to keep this a two way street. Provide your contacts with tips and feedback, and in return you’ll receive them.

Networking events

Don’t be afraid to casually let your friends and family know you’re looking for employment. Then move to local networking opportunities, utilizing business organizations that target your job interests.

Be open to any event where you might make a connection, and develop a relationship that can lead to an open employment door. Don’t forget volunteering. This can often lead to a job opportunity that is only advertised in-house, plus it provides you the opportunity to hone or upgrade your skill-set while helping others.

The best advice is to be genuine. Your passion for your interests and skills will come through without the need to pitch. But when asked, you’ll already have your elevator pitch ready (see our last blog post).

Emailing a connection

Not many of us have time for cold calls or cold emails. That’s why establishing a connection online before that networking email is so important. Remind your contact exactly who you are and your connection level.

Add a connection comment, such as a how you appreciate an article or blog post the person wrote. Or mention a link provided. Then be to the point by asking for advice or direction. (Don’t ask for a job.)

Be respectful of time and say thank you. The best advice is to always behave in an email like you would in person. Professional.

Finally, remember that the essence of networking is building relationships.

We at Olympic Staffing Services can help your job search.  We don’t simply fill positions—we build relationships, taking the time to understand your unique talents and qualifications. Contact one of our seasoned team of staffing professionals to learn more about what Olympic Staffing can offer you.

 

 

 

 

Can LinkedIn’s “Apply” button help you find better candidates?

February 24th, 2012

LinkedIn launched its “Apply with LinkedIn” button in July 2011, stating that their goal was to “help every professional put their best foot forward, anywhere across the web, when they take that leap to apply for a new position, a dream job.”

They said they wanted to make it easy for people to submit their profiles for any job application on the web with one simple click.

And in February 2012, LinkedIn added a mobile component. Instead of losing candidates who had seen a job posting via their smartphone but had no easy way to apply until they got to a computer, the LinkedIn Apply button lets mobile candidates apply with one click – or one touch

The Downside?

Using a LinkedIn profile to apply for a job is not as flexible as using a resume.

Jobseekers have long been told they should tailor their resume to the job description. But they can’t tailor their LinkedIn profile—and the job search process is not conducive to a one-profile-fits-all solution. So recruiters may find themselves screening too many profiles that have them scratching their heads, wondering why this person applied for a certain job. Their LinkedIn profile may not make it entirely clear whether they’re an appropriate candidate.

Also, the Apply with LinkedIn button puts the emphasis on getting an application in quickly—as opposed to LinkedIn’s founding philosophy that making good contacts and cultivating relationships requires effort and patience.

Finally, it may be making applying for a job TOO easy—in that it will help job seekers who apply for every job, apply for yours that much more quickly, without having to think about it. Employers are finding themselves sorting through more and more irrelevant applications.

It’s a Start

LinkedIn will most likely adapt as their “Apply” button picks up steam. Maybe LinkedIn will allow members to maintain multiple profiles, each tailored to a specific purpose.

Maybe they’ll add more questions that will require job seekers to put a little more thought into whether they should be applying for this job.

Let’s face it: working your network and getting referrals is still the best way to find good employees. But LinkedIn’s button makes the process a lot less painful for job seekers, which may mean that the great candidate you don’t know will push the button to connect with you.

For more information on attracting, finding and hiring the best candidates for your open reqs, why not contact Olympic Staffing?