5 Ways You Can Brand Your Company Online

October 24th, 2017

Branding your company is extremely important because it tells people who you are and what your goals are. Not only can you brand your company by word-of-mouth, but you can also brand yourself digitally. Here are some “How to” tips to get you started.

Facebook.

Facebook is one of the most preeminent ways to brand yourself. Most businesses use it, both as a way of letting people know who they are and what’s happening. Facebook is also a great platform on which to create events, let people review your business, and to network with other businesses.

Instagram.

Instagram is a great way to present a “behind-the-scenes” brand your company. Take some time to post photos that show what your employees do while they’re not at work and to showcase the different hobbies and interests they have. This is a great way to “humanize” your business.

Twitter.

Twitter is a great way to brand your company as being extremely communicative and quick to respond. A lot of customers will take to Twitter to give complaints or bring up other issues. If you respond quickly with a solution, your company will be known as a caring and responsive.

Website.

Your website is a great place to brand your company as being professional. It’s surprising how many professional businesses don’t have websites, but that’s usually the first place a potential prospect or client will look to make sure that you’re well-qualified to be conducting business in your field.

YouTube.

YouTube is a great place to showcase that you’re savvy with technology and are current with the times. Many companies use YouTube as a place to begin branding their companies as being helpful. You could try releasing a series of tutorial videos, or even doing some Q&A videos.

If you’re looking for a new employee – perhaps one who is social media-savvy, contact Olympic Staffing. We make an art of matching top quality employees with our clients. We find employees who not only are skilled but also fit your culture.

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