How to Market Yourself as an Employee

July 3rd, 2017

When you are looking for new opportunities, you need to make sure employers know the right things about you. Marketing yourself can be the difference between getting the right job and just another paycheck. Using a little strategy can get the right info in front of the right companies with your name attached. Here’s how you can market yourself as an employee.

Build Your Network.

Most of us have a personal network on social media. Don’t neglect your professional presence. Make sure you have a full profile on sites like LinkedIn, Twitter and Facebook. Having a professional looking profile isn’t enough by itself. You have to be active, reach out to people, and engage in conversation. Diane Gottsman recommends you “start by sharing recent company articles and other compelling content.” This is a great way to jumpstart your presence and connect yourself with the issues that generate interest.

Remember networking has to be targeted and relevant to you. You also need to make sure you are relevant to the people you are reaching. Highlight the strengths you have that are in high demand and can discuss issues intelligently with potential employers or colleagues.

Control Your Online Presence.

If a company is interested, they may check your LinkedIn account for professional background and associations. Make sure you are posting info about your education, skills, and past projects online. Offer to write a guest post for a blog covering your field. Tune into groups and forums where your colleagues discuss issues. Come up with an e-mail signature that sells your skills and use it for e-mail or when you answer forum or blog questions. You need to be search-savvy. Online search is all about keywords, make sure your name is returning with info relevant to the kinds of keywords prospective employers are seeking. Specific education and job skills, companies in the field, even specific projects you have worked on if they are well known.

Bring in Help.

Don’t be afraid to ask others to market you. Call people you have worked with before and ask them if they have leads. Ask them to name drop you. When you get leads, follow up. Research the person and company online first and call. Tell them your friend thought they might be able to give you some advice and listen to their ideas. Ask them if they know anyone else you should be talking to, so you have more opportunities to network.

If you are interested in marketing yourself as an employee, contact Olympic Staffing. We can help you get your name in front of the right people in companies that are hiring now. We will help you market your skills to employers and enable them to see you as the next opportunity for their firm

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