The Influencer Marketing Advantage

December 13th, 2016

If you haven’t heard of or used influencer marketing, you need to drop everything and do so immediately. Influencer marketing refers to using social media influencers to advertise your product and service in exchange for compensation, free product, or other various benefits. Here’s why you should use influencer marketing to drive more business to your company:

Reach New Customers.

Influencers in your niche have already done the work for you. They’ve built up a following of people who are interested in a particular topic or category that your product/service just so happens to match. By marketing with an influencer, you will be reaching new customers whom you would have never been able to reach in any other medium.

Establish New Relationships.

Putting your product or service before social media influencers will help you establish new relationships. If an influencer believes in your product/service, they will not hesitate to introduce you to other influencers or industry leaders whom can help you.

Have a Higher Engagement Rate.

Because you’re advertising to people in a particular niche and not just to the entire Internet, you are bound to have a higher engagement rate. This could mean more clicks to your website, more social media follows, or even more direct sales. When you start seeing how high the engagement rate is, you will wonder why you even bothered with Facebook or Google Ads in the first place.

If you’ve determined that you’d like to implement influencer marketing, you will need someone who is going to run the program and help you identify the specific influencers in your niche. Contact Olympic Staffing, and we can help you find that individual who will help you manage your influencer marketing program.

 

Leave a Reply