Using Facebook Live Video to Promote Your Business

July 5th, 2016

If you’re a business owner, you’re always looking for new and improved ways to promote your business. To do this, you need to stay on top of the newest trends, which are usually associated with some social media. Utilizing Facebook Live Video as part of your business strategy is a great way to promote your business. Consider these benefits.

The Algorithm Promotes Videos to the Top.

Facebook is always trying to figure out ways to promote its newest product offerings as a way to stay relevant in the tech community. Facebook does this by configuring its internal algorithm to promote various content to the top of the newsfeed. Take advantage of the fact that Facebook will naturally push your Facebook Live Video to the top of people’s newsfeeds and view it as a sort of free advertising. Promote your content for free and enjoy the extra publicity.

Show a Face Behind Your Company.

People love seeing a face associated with a company because it makes it that much more likely to trust them. By doing a Facebook Live Video, you’re setting a spokesperson for your company or someone who’s internally significant to your company on a digital platform to be able to make announcements, take feedback, and field concerns or complaints in real time.

Get Feedback from Customers/Clients.

Facebook Live Video is a great way to get feedback from customers and clients about issues or topics that are relevant to your business and day-to-day interactions. You can set up the Facebook Live Video to accept comments so you can respond to them live. The great part about letting your customers and clients ask you questions is that many of your other clients may also have those same questions. This is a great way to test out a new product or idea your business has been thinking about to get an honest response of how they feel.

If you need help hiring employees who are tech-savvy and can help you set up Facebook Live Video for your business, contact Olympic Staffing. We can specifically ask the technical skills and qualifications of potential recruits to make sure they can stay ahead of the curve and be able to market your business effectively using the latest and greatest trends.

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