Must-have Features for your Company Website

October 20th, 2015

We’re in the digital age of society in which people find out most of their information or details online. If your company has a website, there are certain features that will make it more useful than not. Here are the features your company website absolutely must have:

Contact Form.

The contact form is the most important part of your page, because it’s how you close leads and convert them into sales or customers. Too many companies put a simple e-mail address down, but this isn’t enough or proper etiquette. By hosting a contact form on the site, you’re taking the legwork out of e-mailing you and making it so that your potential clients have no barrier to taking that initial step.

About Us.

If potential clients don’t know who you are, they’re not likely to want to do business with you. Create a designated “About Us” page on which you talk about the company’s philosophies, executive team, and services or products you offer. All of these little tidbits will help humanize your company, which makes you seem easier to work with and more real.

Testimonials.

If you can’t prove that you’ve delivered excellent work in the past, you aren’t giving potential clients a reason to want to work with you. Depending on the type of service or product you deliver, you should have a section or page dedicated exclusively to client testimonials. Not only will this help you remember what you’ve done in your career and with whom, but it will help potential clients in establishing that crucial step of trusting your company over any others.

Social Media Links.

Our world is becoming increasingly more social. It’s important that your company has a social media presence that is updated regularly. This will give your clients a reason to trust you as well as a way for you to convey important information to them in a timely manner. You should link to your social media profiles on your website so it’s easy for your potential clients to find them.

When you have all of these features, you will be more likely to have clients and colleagues view you as an industry leader. If you would like to hire a web developer who can help you with these features and changes, contact Olympic Staffing. We will be able to recommend a web developer on either a short-term or a long-term basis, depending on your company’s needs.

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