Why Use Content Marketing

August 25th, 2015

If your business has an online presence, you need to be utilizing content marketing. If you’re not familiar with the term, content marketing refers to the act of providing content (blogs, videos, infographics, etc.) that are of interest to your target demographic. Here’s why . . .

Provide Value to Your Customers.

First of all, content marketing provides value to your customers. When you write and create content that is relevant to your customers, they are likely to read it and utilize it in their everyday lives. As a business, you want to help your clients with your advertised services. When you also provide knowledge and value beyond, you make a lasting impression on your clients.

Bring Inbound Business Through Search.

The internet is one of the biggest ways to attract new clients. If you are regularly creating content that is specific to your industry, your website will show up higher in search results for your area. This is known as SEO (search engine optimization) marketing. When a new client calls and asks for your services, don’t forget to ask how they found your services. You may be surprised at how many of them refer to a specific article or video your business posted.

Become an Industry Expert.

When you regularly produce content on a specific industry, you will often be regarded as an industry expert. This will not only help you attract new business, but also will help you to network and collaborate with others in that specific industry. Even if a potential client doesn’t currently need your services, they will always think of your name first in conjunction with that specific industry.

Link to Client Resources

If you are doing content marketing, you can use the opportunity to link to your client’s assets or services. This tactic, which is called inbound link marketing, which will help your client’s search results rise as well. When effectively implemented, this creates another opportunity to promote your company’s services.

Looking for employees to help with content marketing? Contact Olympic Staffing. We can help you find employees who are well versed in the digital marketing world and will be a good fit for your company culture.

 

How to Use Constructive Criticism Effectively

August 18th, 2015

When you’re in a collaborative environment, there’s a good chance you will have to provide feedback at some point or another. While this feedback may be positive, you might have to give helpful suggestions about how to improve certain tasks or measures. If you want to be helpful, learn to utilize constructive criticism effectively. Here are some tips.

Start With a Positive Statement.

When giving constructive criticism, start the criticism with a positive statement. This will ensure that the recipient of your constructive criticism will be more receptive to receiving feedback at a later point. This will also help establish the mutual trust between you and your recipient.

Give Your Criticism.

After you have given the positive statement, share the criticism about what you want your recipient to change or fix. Make the criticism as direct as possible, and try to refrain from “sugarcoating” anything to spare feelings. The more direct you are with your message, the easier it will be for your recipient to receive the actual feedback and improve.

Give Suggestions on How to Improve.

Follow the criticism with suggestions on how to improve. This will help reinforce the team mentality, in which the recipient no longer feels attacked; rather, he or she feels like you are available for help. The suggestions should be as objective and direct as possible to avoid further confusion.

End With a Positive Statement.

Always end the constructive criticism with a positive statement. This will help restore the recipient’s confidence and trust in you after the conversation has ended. This will also give the recipient more of a motivation to change and put the proposed suggestions into effect.

Do you need hire additional employees – especially ones who receive constructive criticism well? Contact Olympic Staffing. We will be able to help you find employees who are responsible and who can effectively put constructive comments to use.

 

Should You Pay For Employee Education?

August 11th, 2015

Some employers invest in the continued education of their employees. While this is a definite draw for potential employees, you need to take all of the factors into consideration before you decide whether you’re going to do this. Consider these points.

An Expensive Investment

If you pay for an employee’s education, you are investing both time and money into that employee. This goes two ways; it is an expense you will incur, but it is also an investment. If you help an employee with their education, they will help you with increased knowledge and expertise after they have finished that education. As long as the employee plans to stay with the company, it is likely that you will see a positive return on your investment very quickly.

Consider That Employee’s Future

Paying for an employee’s education will be expensive. If you plan to offer this benefit, you might want to offer it to employees who have proven themselves as being dedicated and committed to the company. Additionally, offering to pay for an employee’s education only makes sense if you see that employee being at the company long-term in a variety of different roles. For example, if you have a particular employee who you would like to shift into a managerial position over the next few years, it makes sense to invest in that education.

Offer as an Incentive

One great aspect about paying for the higher education of your employees is that you can offer it as an incentive. Employees who would have previously not thought of staying that long in your company might now consider it for the added incentive of having a provided education.

Way to Attract Higher-Quality Candidates.

If you offer higher education for your employees, you will attract higher-quality candidates. You will attract candidates who take themselves and your company seriously. If appropriate, you can discuss the fact that you pay for education in the initial interview to gauge who is a “high-quality” candidate.

Regardless of what you decide about paying for employee education, you will want to attract high-quality employees who value themselves and their work seriously. Contact Olympic Staffing and we can help you find that workforce.

The Art of Leaving a Great Voicemail

August 4th, 2015

Although e-mails and texts are typical ways to deliver a message, phone calls are not out-of-date, and are often quicker. If they don’t answer, leave a voicemail to avoid playing “phone tag” all day. There is a right way and a wrong way to leave a voicemail, so here are some tips on how to leave a great one:

State Your First and Last Name

The person whom you are calling will need to know who you are. It’s best to lead with this information, otherwise it may  be forgotten. If the person you are calling doesn’t directly know you, feel free to add your title or affiliation so they can easily make connections about you at a later time.

State Your Reason for Calling

Don’t beat around the bush. Voicemails are meant to be short and succinct, so right after you state your name, mention why you’re calling. Even if you have a lot to discuss with that person, try to summarize the point of your call in a sentence or two. It’s perfectly acceptable to state that you have more to discuss later, but you don’t want them to stop listening to your message before you have finished talking.

Say What Time You Called

Don’t assume that the person receiving your voicemail has visual voicemail. For starters, you could be calling a landline or a Google Voice number. Always say what time you called on what date, so they have a frame of reference when they’re trying to figure out times to call you back. This will help keep you organized as well.

Leave Your Contact Information Multiple Times

When you close out the voicemail, it’s common sense that you should leave your contact information so the recipient can call you back. Make sure that you leave your contact information more than just once. This will ensure that the recipient actually receives the contact information and that it isn’t lost in garble or mispronunciations.

In addition to creating great candidate/client matches, the staff at Olympic Staffing enjoys sharing helpful information. Contact us today for more advice on job-seeking skills.