If your business has an online presence, you need to be utilizing content marketing. If you’re not familiar with the term, content marketing refers to the act of providing content (blogs, videos, infographics, etc.) that are of interest to your target demographic. Here’s why . . .
Provide Value to Your Customers.
First of all, content marketing provides value to your customers. When you write and create content that is relevant to your customers, they are likely to read it and utilize it in their everyday lives. As a business, you want to help your clients with your advertised services. When you also provide knowledge and value beyond, you make a lasting impression on your clients.
Bring Inbound Business Through Search.
The internet is one of the biggest ways to attract new clients. If you are regularly creating content that is specific to your industry, your website will show up higher in search results for your area. This is known as SEO (search engine optimization) marketing. When a new client calls and asks for your services, don’t forget to ask how they found your services. You may be surprised at how many of them refer to a specific article or video your business posted.
Become an Industry Expert.
When you regularly produce content on a specific industry, you will often be regarded as an industry expert. This will not only help you attract new business, but also will help you to network and collaborate with others in that specific industry. Even if a potential client doesn’t currently need your services, they will always think of your name first in conjunction with that specific industry.
Link to Client Resources
If you are doing content marketing, you can use the opportunity to link to your client’s assets or services. This tactic, which is called inbound link marketing, which will help your client’s search results rise as well. When effectively implemented, this creates another opportunity to promote your company’s services.
Looking for employees to help with content marketing? Contact Olympic Staffing. We can help you find employees who are well versed in the digital marketing world and will be a good fit for your company culture.